Our story
It started with
something personal.
made with meaning ♡
How it started
Made for friends.
Then friends of friends.
I've always been creative. I've always loved making things for friends and family — especially the kind of things that feel a little more special because they were made with someone particular in mind.
Charms By You began the same way. I started making completely custom bag charms, choosing colours, letters and little details to suit the person they were for.
People loved them. But more than that, I loved seeing how something so small could feel so personal.
Friends started asking me to make charms for them, then other people did too — and somewhere along the way, Charms By You became a business.
The heart of Charms By You
Personalisation
is at our heart.
We love that a charm can be more than just something pretty.
It can carry your initials, a name, a word that makes you smile, or something that means absolutely nothing to anyone else — but everything to you.
your words. your story. ♡
Made for you
There are
no rules.
Mix them. Match them. Change them with your mood. Make one for yourself or create something completely personal for someone you love.
Shop personalised charms
Charms By You
Because the best things aren't just chosen.
They're made
to be yours.
always personal ♡
Shop charms →